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Advertising Industry has lost the romance
Earlier, an ad agency was not a supplier of which media to buy and how much; it was a partner of a client in building a brand and sat with him on an equal table; today it has changed.
10 benefits of programmatic advertising to add to your media mix
programmatic advertising is the automated buying of online ad space in real-time, using data to reach the right person at the right time. It takes away the need for laborious manual processes, leaving humans more time to optimize their programmatic campaigns and yield stronger results for advertisers. If you’re curious about the benefits of programmatic, and why you should use programmatic advertising in your media mix, read on.
Digital advertising continues double-digit growth trajectory
In a sign of the further recovery of the advertising trade, the latest Interactive Advertising Bureau (IAB) Australia and PwC Online Advertising Expenditure Report shows total digital advertising spend hit $2.883 billion for the three months to 31 March 2021, up from $2.291 billion for the same quarter in 2020. This comes after a robust Q4, 2020, which saw total digital advertising spend reach $2.9 billion.
Influencers must label promotional content on digital platform
Advertisement industry regulator Advertising Standards Council of India (ASCI) on Thursday made it mandatory for online influencers to prominently label promotional content and do appropriate due diligence about products or services they promote,
What Is The Future Of Facebook Advertising?
The social network's worldwide ad revenue topped $84 billion in 2020. Just 11 years earlier, the company was earning $764 million in ad revenue. The number of users has grown — by 2,700 percent since 2007, totaling 2.7 billion users in 2020 — but Facebook’s savvy approach to beating the competition and making itself invaluable to advertisers is what grew ad revenue by 109,000 percent.
How Brands Can Drive Social Awareness With Out-Of-Home Advertising
Amidst this digital weariness, however, is an opportunity to connect with people through out-of-home (OOH) advertising. As the world opens back up, companies can create OOH campaigns to capture people’s attention in the physical world and connect with people about the causes they care about.
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