WhatsApp Kicks Off New Year’s Eve Campaign
New Year’s Eve is the star of the latest global campaign from WhatsApp, “It’s Not the New Year Until You Get the Message You’ve Been Waiting For.” The Meta-owned messaging application’s marketing team and BBDO teamed up on the campaign, which will appear on broadcast, cinema channels, digital video and social in five countries: Brazil, Germany, India, the U.K. and the U.S.
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