How communication can help edtech brands to achieve market penetration in rural areas
Today, with the largest population of youth under the age of 25, and as the second-largest user of smartphones in the world, Edtech has been rapidly growing, and being accepted across age groups. And although edtech had been here in India for quite some time now, its role pre-COVID, had always been limited to assisted- learning and use of tech-enabled visual aids that were largely used in conventional classrooms. Now, tech innovations and digitisation have enabled not just continuing ‘learning from home’ but also created an ‘impactful engagement’ and enhanced learning possibilities, for students, with benefits like focussed attention span, parent involvement and ease of operation and tracking of student progress, among other features.
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