PYMNTS Intelligence: How CUs Can Use Innovative Digital Offerings to Grow, Retain Membership
Innovative digital banking technologies, including peer-to-peer (P2P) payments, mobile wallets and instant cards, offer CUs important avenues for attracting and retaining members, particularly younger consumers. By implementing technologies and services that address a wider array of consumer preferences, CUs can make themselves more competitive in the eyes of both existing and potential members.
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