Industry Overview
Digital Transformation is no longer limited to just a defined set of industries. Brands that we generally perceive as traditional are adapting to the need of the hour, and embracing digital technologies which are transforming the financial service industry, including non-banking financial companies (NBFCs). Be it online and mobile banking, digital lending, or insurance, NBFCs are all increasingly using digital channels for the visibility of their products and catering to services online to ensure greater ease for their customers. Using data analytics to gain insights into customer behaviour and preferences helps brands take informed decisions around product development and marketing. That is where we have been the true partners to some of the leading brands in the industry.