AdGlobal360 has won the mandate for managing the pan India hyperlocal marketing of Maruti Suzuki India, which would span across more than 3400 outlets across the Country.

Maruti Suzuki pioneered and launched the hyperlocal marketing strategy in 2018 and since then, AGL, which was part of its conceptualisation, has been handling dealer marketing for one half of India (North, East, and Central India) while the other half was managed by another agency.

It was a multi agency pitch.

The foundation of this performance was down to how AGL has employed advanced analytics coupled with marketing automation, built on the backbone of custom technology solutions using in-house accelerators.

Deployed throughout Maruti Suzuki’s vast network of dealerships in multiple locations across the country, this hyperlocal marketing strategy has proved to be extremely effective in helping the OEM strengthen its digital presence, capturing the high purchase intent ‘near me’ searches, streamlining dealer lead management as well as customer journeys, and much more.

Sharing his opinion of this burgeoning partnership, Shashank Srivastava, Sr. Executive Officer, Marketing & Sales, said, “The contribution of hyperlocal marketing to our business is significant and digital leads from this program account for nearly 30% of our car sales.

“AdGlobal360’s are specialists in this and we are looking at a partnership that will collectively help us grow manifold. We look forward to their expertise in managing a program of this scale and delivering effectively on our expectations,” Srivastava added.

Speaking on the win, Rakesh Yadav, CEO-AdGlobal360, said, “This is more than a win for us, since we were already managing half of Hyperlocal Marketing for MSIL. This is a validation of our expertise and the value we bring to our partners, MSIL and the Dealers. It is our promise that with our continuous investments in understanding Indian Consumers through our Sei-katsu-sha philosophy, we will keep getting better and deliver better outcomes.”

AdGlobal360, established in 2009 in Gurugram, provides cutting-edge technology-enabled marketing and digital transformation solutions, partnering with brands to grow their businesses.

Integrating its creative solutions with a foundation of technology, including artificial intelligence, machine learning, metaverse and more, the agency has been seamlessly driving digital transformations for its client partners. Headquartered in Gurugram, AdGlobal360 presently has 8 branches across the globe with a diverse strength of 1000+ employees. AGL joined Hakuhodo International Family in 2020.